Who’s Who in Paid Search

Last week, I reviewed the new Marketing Sherpa Buyer’s Guide to Search Engine Optimization Firms, which focused on companies specializing in optimizing sites for organic search results. In today’s SearchDay article, A Buyer’s Guide to Paid Search Advertising Agencies, I review the companion guide from Marketing Sherpa that focuses exclusively on firms specializing in PPC search marketing campaigns.

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A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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