Yahoo Search Takes To The Air With Connexion By Boeing Wi-Fi Partnership

News comes from Yahoo that they have partnered with Boeing to be the "exclusive search engine" for the
Connexion by Boeing in-flight Wi-Fi service in what’s termed as a "multiyear" deal. This will put a Yahoo search box on the
Connexion portal page that passengers see when they connect to the service. They’ll get both paid and regular results on a cobranded page. Boeing recently did a
test of the service for journalists and bloggers.

The exclusivity probably won’t extend beyond the portal page. In other words, if you’ve paid to have Wi-Fi access, you’re almost certainly going to be able to connect to
Google or any Yahoo-rival search engine that you want, despite the partnership.

My personal time spent on these type of Wi-Fi portal pages you get at hotels is nil. I fly right through them, and I suspect many will do the same. Still, it will expose
plenty of people to Yahoo and no doubt generate some degree of queries for the company.

A press release has not yet been posted, so I’ve reprinted what I was sent below. Watch the press release pages at
Connexion and Yahoo for when
it goes up in those places:

Yahoo! Joins Forces with Connexion by Boeing to Power In-Flight Search

Companies Enhance Internet Search Experience for Airline Passengers,
Create New Advertising Channel for Businesses

PASADENA, Calif. and Seattle, July 27 2005 ? Yahoo! Inc. (Nasdaq:YHOONews), a leading global Internet company and Connexion by Boeing, a business unit of The Boeing
Company (NYSE: BA), today announced they have entered into a multi-year, web and sponsored search distribution agreement.  Under the terms of the agreement, Yahoo! will be the
exclusive search engine on the Connexion by BoeingSM in-flight Internet service, providing airline passengers with the same highly relevant, comprehensive
Yahoo! search results that they have come to rely on at home and at the office.

As a result of this agreement, passengers that connect to the Internet via Connexion by Boeing?s service will be able to conveniently conduct searches via
a Yahoo! search box located on the Connexion by Boeing air portal. In response to their queries, passengers will be served Yahoo?s Web and sponsored search results via a
co-branded search results page.

?We are pleased to be partnering with a market leader like Yahoo! in order to provide our customers with the highest quality in-flight Internet
experience available today,? explained David Friedman, vice president of marketing and direct sales, Connexion by Boeing. ?We know our customers place a high value on being
able to stay connected to the information and people that are important to them while on the go, and this agreement ensures that our customers can easily find what they are
looking for ? even at 30,000 feet.?

?We live in an age of connectivity where information should be easily accessible regardless of time, location or device,?
said Bill Demas, Senior Vice President, Partner Solutions, Yahoo! Search Marketing. ?This agreement highlights just one of the many exciting opportunities Yahoo! and Connexion
by Boeing are exploring together to not only provide users with a world-class Internet experience no matter where they are, but to also enable marketers to reach potential
customers who are searching for their products and services online.? 

Connexion by Boeing provides real-time high-speed Internet and entertainment services to airline passengers in flight.
Business and leisure travelers can use their laptops to send and receive e-mails, connect to corporate networks, watch live global television, or simply surf the web at speeds
that are comparable to a modern home or office. Connexion by Boeing is currently offered on more 100 routes daily worldwide and will begin offering its new Yahoo-powered
services toward the end of this year.

About Yahoo!

Yahoo! Inc. is a leading global internet brand and one of the most trafficked Internet destinations worldwide.  Yahoo! seeks to provide online products
and services essential to users? lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world.  Yahoo! is
headquartered in Sunnyvale, California.

About Connexion by Boeing
Connexion by Boeing is, for the second year running, the recipient of the World Travel Award for World’s Leading High-Speed In-flight Internet Services Provider. It was
recently named one of the wireless companies to watch in 2005 by IDC wireless services analysts and is the recipient of the Network Magazine?s Innovation Awards 2005 honor for
?Product Breakthrough?. Connexion by Boeing service is available today on flights offered by Lufthansa, SAS, Japan Airlines, ANA, Singapore Airlines and China Airlines. In
addition, Austrian Airlines, Korean Air, El Al Israeli Airlines, Asiana and Etihad have announced their intent to install the Connexion by Boeing system on their long-range
aircraft. Connexion by Boeing also offers a high-speed connectivity solution for the business aviation and maritime markets. For more information, please visit

Related reading

Simple Share Buttons