Get that Ouija board out of your marketing toolkit! The DMA wants its members to stop marketing to the dead.
They’re deadly serious. The mega-trade org has created the ne plus ultra of supression lists: the Deceased Do-Not-Contact list.
Doubtless anticipating a rush of “I-want-to-be-dead-to-you” registrations, the organization will levy a $1 fee to spirit away the departed’s contact information. One hopes this will be its final resting place. Until now, the dead have risen, zombie-like, at the end of a five year sunset providison period to repopulate the list.
The DMA plans to market the list (true to their calling) to “funeral directors, hospitals, the American Medical Association and consumer groups.”