Industry experts tell Elizabeth Montalbano from the IDG News Service that Google should never underestimate the power of Microsoft.
Never take Microsoft for granted,” says Joseph Laszlo, a research director at Jupiter Research. “Google is kind of a funny company in a lot of different ways, and one of them is it tries to run itself as if it’s not a typical company. But I think where Microsoft is concerned, it’s worth thinking as much like a big company as possible in order to understand why Microsoft does what it does and to effectively compete with them. [Google] should try to put itself in Microsoft’s head.”