Using Brackets To Illustrate Queries

How to write queries from
Google software engineer Matt Cutts is a nice look at how Googlers internally represent queries, so that everyone knows what was actually entered in the search box. It’s a
good approach and one I’ll be adopting in general, for the most part.

Being clear about queries is crucial. Sometimes people do a phrase search, which brings back radically different results that a regular search. But the same
people may not indicate this has happened, when writing about the search.

Matt says that Googlers surround queries as entered into the search box with the bracket symbols. So if you searched for red balls and wanted to say that,
you’d write:

[red balls]

If you did a phrase search, one where quotes surround the phrase, you write:

["red balls"]

How about a more complicated search:

["red balls" -blue site:balls.com]

Personally, I think it also helps to think of the brackets as a visual representation of the search box. Picture them as both sides of the search box, with
whatever you searched for being placed within that box. Easy!

As said, I’ll be doing this going forward when it makes sense. In general, my preference for showing what I searched for is to turn the search into an exact
link. So if I looked for red balls, I hyperlink the query so you can see exactly what I saw.

That’s also helpful because the search box model alone doesn’t tell you whether you saw a certain number of results, used a particular edition of a search
engine and so on. But you can’t always hyperlink, so it’s nice to have the bracket idea.

Related reading

Super food diet selection in wooden bowls. High in antioxidants, vitamins, minerals and anthocyanins.
cma feature
Search Console Search Analytics
i_fought_the_law
Simple Share Buttons