Many who keep a close watch on the numerous and convoluted syndication deals that riddle the search marketing landscape will know Yahoo! sponsored listings appear on Claria’s adware product. Fewer may know the company also has alleged distribution relationships with eXact Advertising and Direct Revenue. I know I didn’t. And neither do thousands of YSM advertisers.
In an article posted yesterday, Ben Edelman draws attention to these reported practices and Yahoo’s lack of disclosure about them.