Google’s Matt Cutts On Link Selling: Sites Might Not Pass Reputation; Buyers Might Get Targeted More

In last week’s O’Reilly In Debate Over Link Selling, I looked in particular at Google
guidelines and how they said not to buy links to boost rankings. Google spam fighter Matt Cutts now expands on that in his
Text links And PageRank post. Selling links might not get a site banned, but it might prevent it from
passing along reputation. Meanwhile, Google might crack down on those buying them — which has one search marketer
wondering if link purchaser Yahoo needs to lookout, while Gary Hat Search Engine News
jokes that an Intent-O-Meter may be on the way.

For Search Engine Watch members, the
longer version of this story takes an expanded look at the points Cutts makes and the
Yahoo link buying.

Want to disagree, applaud or comment in some way? Visit our existing O’Reilly In
Off-Topic Link Selling Debate
in our Search Engine Watch Forums or start a new thread in our Link
Building
section.

Postscript: See the new Matt Cutts Comments On Reputable Sites & Link Selling thread for much more discussion of the issue, and also check out the comments below Matt’s original post.

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