In last week’s O’Reilly In Debate Over Link Selling, I looked in particular at Google
guidelines and how they said not to buy links to boost rankings. Google spam fighter Matt Cutts now expands on that in his
Text links And PageRank post. Selling links might not get a site banned, but it might prevent it from
passing along reputation. Meanwhile, Google might crack down on those buying them — which has one search marketer
wondering if link purchaser Yahoo needs to lookout, while Gary Hat Search Engine News
jokes that an Intent-O-Meter may be on the way.
Postscript: See the new Matt Cutts Comments On Reputable Sites & Link Selling thread for much more discussion of the issue, and also check out the comments below Matt’s original post.