Google’s Italian Webmaster Guidelines Need Better Translation

Enrico Altavilla writes to note that Google guidelines for Italian webmasters
have taken a turn for the worse. After helping them eliminate some translation
errors two years ago, he was shocked to find the material reverted in July. He

Back in January 2003,’s
guidelines for
webmasters (1) were full of translation errors and many Italian webmasters
were puzzled by the misleading and meaningless information published on web site.

So, I sent a correct version of many phrases to the Google translation
team, they thanked me with some merchandise and they published a corrected
version of their italian guidelines, that you can currently see only in this


The correct version has been on web site until last July (I can’t
be more precise), when I noticed that the guidelines reverted to the two years
old errors-filled version. This change is producing (again) doubts and
questions on webmasters and SEO Italian forums.

I published an
about this problem on my SE related news service and of course I
contacted again the translation team to submit the issue. That was on July 17
2005 and since then they did nothing.

That big of a deal? Well, you can judge yourself. Here’s how he says the
material translates, from what was there, to what’s there now, bold noting the

Original: “Keep the links on a given page to a reasonable number (fewer
than 100).”

Italian: “Keep the links to a given page to a reasonable number
(fewer than 100).”

Original: “In particular, avoid links to web spammers”

Italian: “In particular, avoid links to sites that send unsolicited

Original: “Don’t employ cloaking or sneaky redirects.”

Italian: “Don’t employ cloaking or unaccepted redirection commands.”

Original: “Avoid ‘doorway’ pages created just for search engines, or other
“cookie cutter” approaches”

Italian: “Avoid ‘doorway’ pages created just for search engines, or other
approaches to suppress [browser] cookies

Original: “It’s not safe to assume that just because a specific deceptive
technique isn’t included on this page, Google approves of it.”

Italian: “It’s not safe to hypotize that Google approves a web page
just because no deceptive techniques were adopted

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