New Reprise Feedcast Tool To Get News Publishers Quickly Into Paid Search

Reprise has a new
tool out designed to scan articles and other newsworthy content and
create paid search campaigns for related topics automatically. In short, imagine
you are a news publisher wanted to get ads out quickly, to attract interest in a
recent news stories. Feedcast is designed to make that happen quickly.

The link
takes you to a page with more info, including a helpful Flash demo.

Introducing Feedcast
on the Reprise SearchViews blog has more info.
A SEM Tool for Content
from ClickZ has details on those already using it through a private

Somewhat related,
Leverage the News
for Search Engine Success
is a fresh look at why publishers and others might
want to ensure they’re tapping into news searches as a means to reach an
interested audience.

And spotted
Threadwatch, Aims to Improve Search Rankings
looks briefly at how publisher
Forbes is tapping into SEO via company 360i — and in particular, free listings
rather than paid ones as the New York Times and Washington Post do.

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