Can’t Beat The Local Search Aggregators? Join ‘Em!

Join the Local Search Authorities
from Justin Sanger at ClickZ looks at something familiar to many who do local
searches at major search engines — how results from other local search engines
like SuperPages, Citysearch and Switchboard always seem to be popping up.
Lesson? If you can’t beat them, join them. IE, if your local search company
can’t win for a local search term, be sure you are listed with those who are
winning, these local search "authorities," as Justin calls them.

Of course, down the line I expect the major search engines to stop listing
aggregators like this. Why would Yahoo Local point at a page at Citysearch that
points to actual locally-oriented pages if Yahoo Local can do the same itself?
Fortunately, that isn’t an issue for the local merchant that’s focused on doing
well with the aggregators and the local search pages of the major search
engines, as well.

Related reading

A picture of the first slide from Greg Gifford's Brighton SEO presentation, featuring a movie still of a man in a racing car with the words "Marketing to Local Businesses" across it in orange, and below, "Moving beyond local SEO to win the visibility race" in white text.
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