While Google is
still seeking a replacement for its former celebrity chef, Charlie Ayers,
Charlie’s plans post-Grateful Dead, post-Google are now public.
From Google to Noodles: A Chef Strikes Out on His Own from the New York
Times covers how he’s going to open his own restaurant in Silicon Valley. Aside
from investing some of his own money, former Googlers and private groups are
backing him. Name of the restaurant? Calafia!
If that name sounds familiar to some readers, it’s because that’s the name of
my consulting company, Calafia Consulting — and I own the calafia.com domain.
I’m a native Californian and named my company after a Spanish story of
California being an island ruled by Amazon women.
Charlie loves California as well, having heard the story behind the name at a
Grateful Dead concert from a woman at the show. It stuck with him, he told me,
and he’s always had it in mind as a name for a future restaurant.
He doesn’t have a site yet live for the restaurant, so I can’t point you at
that. But I’ll do a follow up when it opens, plus I’ll be linking to it off my
calafia.com home page, just in case anyone ends up at the wrong place.
Related reading
Four tools to build a smarter and more up-to-date in-house marketing team
The SEO community has been fighting with low-quality, outdated and simply incorrect content for ages. How to educate yourself as well as your team in this abyss of misinformation? Here are four tools that can help solve these problems.
The best SEO influencers and resources to follow
The SEO industry has spawned a vast array of influencers, dispensing invaluable insights that businesses can apply to their own strategies. With luminaries like Rand Fishkin, Danny Sullivan and Matt McGee announcing their departures from the scene in the near future, who should SEOs follow for advice and best practices? Here are some of the best experts and resources in the industry right now.
How to escape Google’s filter bubble
Over the years, Google has greatly increased the extent to which it tailors results to the user, with the aim of improving accuracy and relevance. While this can be helpful and convenient, many users find it disturbing - or unhelpful to their efforts in getting their site found by a wider audience. Here, we look at how, as a user, you can escape Google's filter bubble - and as an SEO, how you can penetrate it.
7 things to consider when choosing an ecommerce platform
With ecommerce growing rapidly year-on-year, it's essential for online retailers to have the right technology to underpin their strategy. But with so many platforms now available, how can you tell which one is right for your business?
