In some catch-up news,
‘sandboxing’ sites at News.com from last month covers how Google engineers
at the recent Search Engine Strategies conference finally confess that there is
indeed a sandbox where new sites sit until they can rank well.
Sandbox Exists – So Says Google at Threadwatch is one source of the
information, where member DougS said:
I listened for some time to one of the Google engineers
expounding on all things search at Google. He said that internally they do not
refer to the probationary period as the sandbox. They’ve been amused by the
term, and have affectionately turned to calling the sand covered volley ball
court in their quadrangle "the sandbox". He did, however, openly acknowledge
that they place new sites, regardless of their merit, or lack thereof, in a sort
of probationary category….
More of his comments are
how there are exceptions (as many have long assumed) that can spring a site out
of the sandbox.
Ye of Little Faith at SEOmoz is Rand Fishkin as the other key, earlier
source. He writes:
We all shared the opinion that ranking new sites at
Google was a pain since the inception of "sandbox" and Matt [Cutts, a Google
software engineer] noted (this is a near word-for-word quote) – "OK, so it’s
really working. Even on you (guys)."
–and from another engineer–
He noted in words I cannot remember exactly that they
felt it was having a remarkable effect on the quality of the index. We moved on
to other subjects after this, but not before he was vehement in explaining to me
specifically that they did not design it to affect "all new websites", but that
a "filter must be tripped" for a site to be "boxed".
Postscript: Dave Naylor
tells me a different story, that he felt the conversation Rand is talking about
(Dave was also there) wasn’t about sandboxing but instead new spam filters.