Paid Links Shouldn’t Count? What Exactly Is Paid?

We’ve had a debate on our SEW Forums recently (see

Matt Cutts Comments On Reputable Sites & Link Selling
) over whether
publishers should tag paid links so search engines won’t count them. Part of
that covered the issue of links where payment isn’t so readily visible.

Help Us Build a Link Farm, Get an iPod Nano?
from Traffick is a case in
point. Want to win an iPod Nano from them? Just post some links to them. It’s an
example of how what may seem to be a clear-cut, black-and-white issue isn’t.
Those who forthrightly pay for links potentially might not get those links
counted, but do a savvy rub-our-back giveaway and that might fly under the

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