A bid for Aegis

An unknown entity, probably an agency holding company, has approached Aegis — which contains the Isobar network’s iProspect, Carat Fusion and numerous other interactive businesses — with a a bid worth 140 pence per share, or U.S. $2.8 billion.

UPDATE (by Pamela Parker): The WSJ is reporting that the previously unnamed entity is Publicis.

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A picture of the first slide from Greg Gifford's Brighton SEO presentation, featuring a movie still of a man in a racing car with the words "Marketing to Local Businesses" across it in orange, and below, "Moving beyond local SEO to win the visibility race" in white text.
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