A new survey from Marketing Sherpa reports on current and projected spend for search engine optimization and paid search campaigns.
MarketingSherpa cites Merrill Lynch data that the U.S. total SEO spending rose 177 percent over the last 12 months. The study projects the growth will continue, but at a slower pace.
Pay-per-click campaigns lifted from 34 percent of marketers reporting results to be “very good” in 2004 to 43 percent now calling their campaigns “very effective.” Search engine optimization (SEO) campaigns only climbed two points, from a 31 percent success rating to 33 percent. Both strategies fared better than e-mail marketing, which reported a 25 percent “very effective” campaign rate, and affiliate marketing, which garnered 22 percent effectiveness.
Enid Burns has more details on the survey in SEM Sees Optimization PPC.