Google Targeting College Students With Newspaper Ads

I wrote
earlier
of Google targeting colleges with a special "College Life" page at
Google. Now the other part of that story — how university students are finding
that page. That’s through print ads in college newspapers such as the one that
Google Blogoscoped has
posted. It
pitches Gmail as a way of getting "infinite" mail storage. Try the listed URL,
www.google.com/university/gmail,
and you end up at the Google College Life page. See also the
Google Expanding
Consumer Ads With European Campaign
for a rundown on some other
consumer-facing ad campaigns Google has been doing.

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