Google Targeting College Students With Newspaper Ads

I wrote
of Google targeting colleges with a special "College Life" page at
Google. Now the other part of that story — how university students are finding
that page. That’s through print ads in college newspapers such as the one that
Google Blogoscoped has
posted. It
pitches Gmail as a way of getting "infinite" mail storage. Try the listed URL,,
and you end up at the Google College Life page. See also the
Google Expanding
Consumer Ads With European Campaign
for a rundown on some other
consumer-facing ad campaigns Google has been doing.

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