A brief Media Daily article titled: Marketers Slow To Embrace Optimization, Say Search Experts, reports on a panel of heavy hitters that took place at the OMMA East conference yesterday in New York. The audience was told that they need to both opitimize their web sites for web crawlers and also run cost-per-click campaigns.
Gord Hotchkiss from Enquiro told the audience that still SEO remains a low priority as compared to paid search for many marketers.
Quotes
“Search marketing can be done as a stand-alone strategy,” said Hotchkiss, referring to paid campaigns. “But we don’t recommend that.” – Gord Hotchkiss
“A lot of people still see SEO as sort of ‘black magic.” – Alan Boughen, mOne
Often marketing departments and the IT departments are not coordinating to get the job done. “Sometimes you’ll get brought in by the marketing folks and they won’t even consult the IT department,” he said. “It comes down to organizational commitment.”
– Rob Murray, iProspect
Also on the panel were Chris Copeland, Outrider and Jeremy Cornfeldt, Carat Fusion.
Related reading
The state (or statelessness) of technical SEO in 2019
What do we need to know about technical SEO in 2019? Here’s an overview to keep in mind, based on a presentation by Mike King of iPullRank at TechSEOBoost.
Five growth hack ideas for SEO
Five things you can do for free to boost organic search results. Tip #4: How just one word in a title can cause a 59% increase in organic traffic.
How did the Gillette video impact search traffic?
Gillette's “The Best a Man Can Be” ad sparked lots of coverage. The real question is, "What impact did that video have on search traffic?" The trends since.
Why SEO and front-end developers are the perfect search marketing team
Getting SEO and front-end developers to work together can lead to spectacular success. Find out how this approach can take your strategy to the next level.