Yahoo Testing Mobile Search Ads In Japan & Britain

Bloomberg News reports that Yahoo is testing paid ads on search result pages delivered to mobile phones and devices in Japan while also auctioning off ads on the Yahoo Mobile travel site in the UK.

“The way that Yahoo is going to stay relevant and essential is by extending our services beyond the PC browser to all devices that consumers use,” Garland, who runs Yahoo’s mobile group, said Wednesday in an interview at a conference in San Francisco. “There will be a paid search market that develops.”

More in the article: Yahoo! is testing cell phone search ads.

In August, AOL Mobile Search began to show paid listings at the top of some pages.

The other day I posted a few thoughts about branding specific mobile search and answer tools as another way for search providers to make money in the mobile search space.

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