Yahoo has announced
on its search blog that it has acquired events listing and calendar service
Upcoming.org, which it expects will help
improve the offerings of its Yahoo Local service. You might
recall in my
recent write-up of Yahoo Local changes that I mentioned it was unclear where
Yahoo was getting its events information. I still need to (and will) follow up
on that, but Upcoming obviously will be playing a role now, too — if it hasn’t
been already. The Yahoo blog points to posts that each of the Upcoming partners
have to say on the move, and Jeremy Zawodny does a nice all-in-one quote roundup
of that here.
Postscript: Yahoo tells me doesn’t disclose its current events feed
partners, but that Upcoming content will eventually flow into Yahoo Local. Yahoo
also plans to maintain Upcoming as a standalone site.
Related reading
YouTube + child safety: Is the service doing enough?
YouTube has had quite the month in the way of child safety concerns. We look at an overview of what's happened and how the platform has responded.
Google / YouTube and brand safety: What’s next?
Eight in 10 CMOs say brand safety keeps them up at night, according to a study from December 2018. The latest advertiser concerns from YouTube: What's next?
Lessons learned from launching 100+ content-led link building campaigns
Eight takeaways on content-led link building campaigns. James earned >2,500 links from publications including the BBC, the Guardian, USA Today, and Vogue.
Amazon Advertising + Prime Pantry: What’s the deal for paid search?
How is Prime Pantry advertising different than overall Amazon Ads? Here's what you need to know about maximizing paid search for Prime Pantry.
