Search marketer Laura Thieme mentioned in an email to me loving
Big.com. Hmm. Never heard of it. Taking a look,
it’s pretty cool. Basically, the search box and results over there are really,
really big. "The most readable results on the web," is the site’s slogan. Sure,
you can make your font sizes bigger in your browser to make any of the major
search engines more readable. But this is a simple, easy way to do it. Results,
as far as I can tell, come from LookSmart. Doing some digging, I
found the site is
backed by Bill Gross and Perfect Market Technologies, which also runs Snap.
Out of curiosity, I did a fast check at Google, Yahoo, MSN and Ask Jeeves to
see if they offer a preference to make font sizes bigger. Nope. I might have
missed these options, of course — but I don’t think so. It’s something they
should consider. I also was surprised to find that I couldn’t easily locate any
text-only version options for these services. I was sure Google, at least, had
offered a text-only version. If so, it’s nowhere easily to be found.