Apple’s Message Stays Polished

What promised to be a speed-typing contest has fizzled into wait-and-see. Apple picked a WiFi black hole in which to announce its highly-anticipated “One more thing…” (it’s pretty much a given that ‘thing’ is a video iPod).

Apple’s certainly has its issues with bloggers. Still, deliberately putting the kibbosh on live-blogging (or reporting, for that matter) is a very interesting choice, control-the-buzz wise. It’ll be interesting to see who takes the hit from this move — Apple, or the media.

It’s a video iPod, all right. Advertisers, bring on the branded entertainment! Trade show exhibitors, here’s the latest in lead-gen bait for your booth.

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