Survey: Growth of PPC Spending Looks Healthy

Although a new survey of 87 media industry execs by Media Post and Deutsche Bank: Media Execs Bullish On Ad Spending, focuses on Internet advertising overall, it does offer a few nuggest that might be of interest.

  • Overall, respondents reported price increases for both search and display ads–including ads on run-of-network sites.”
  • Growth in spending on pay-per-click ads also looked healthy. “Our survey results and channel checks suggest that pricing growth for the industry has picked back up in September after a flat July and August,” states the report.
  • The majority of executives surveyed–58 percent–reported paying more for cost-per-click ads in the third quarter than in the second. Most of those who reported an increase in cost said it was between 1 and 10 percent.
  • Thirty-one percent of respondents reported no change in cost-per-click, while 11 percent said they paid less in the third quarter than the second.
  • Weighted growth in pay-per-click advertising came to 5 percent for the quarter, according to Deutsche Bank.

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