Yahoo Drops $20 Monthly Minimum Spend Requirement

Over in our SEW Forums, Yahoo announced in the
Yahoo
Eliminating $20 Minimum PPC Spend
thread that the $20 monthly minimum spend
requirement it
introduced
back in 2001 (to some controversy, I recall), has been dropped. Google has never
had such a similar requirement, so it’s a good move. Letters are going out to
advertisers now. Didn’t get yours yet? Barry over at Search Engine Roundtable
has posted a copy
of what he received.

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