Harsh Words for New Looksmart Vertical

About.com Mutual Funds Guide Dustin Woodard decided to test out one of Looksmart’s recently launched vertical sites, so he focused on the category he knows best: Mutual funds. In LookSmart Fund Site a Failure, he writes that the search and content organization is poor, and featured “web picks” are out of date and may even be unlabeled paid placements. His bottom line: “It goes to show that it takes more then an unknowledgeable editor and some search programmers to create a quality site.”

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