Yahoo Testing Pay Per Call In US

Yahoo
Testing Pay Per Call
has member Webvisitor reporting that Ingenio is telling
him that Yahoo is testing the company’s pay-per-call solution. Ingenio already
provides AOL pay-per-call listings, as covered more in
A Closer
Look at Pay-per-Call Search Marketing
from SearchDay earlier this year.
Yahoo launched
pay-per-call in the UK in August.

Postscript:

Greg Sterling
, Johnathan Thaw over at Bloomberg tell me (no story I can link
to, sorry) and this news
item
all have Yahoo confirming the test on its side of things.

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