Tapping Google’s Patent To Push Domain Registrations

GoDaddy References
Google’s Patent
is a nice one from Aaron at SEO Book looking at how one
domain registrar is making use of a Google patent to help promote the idea you
should buy domain names for a longer period of time. Ah, finally a new twist for
domain registrars. The last search engine oomph push they had was really when
longer domain names
in 1999. That gave us a mad rush for hyphenated domain names that to me
never really paid off for people. But a lot of domain names were sold.

Related reading

A picture of the first slide from Greg Gifford's Brighton SEO presentation, featuring a movie still of a man in a racing car with the words "Marketing to Local Businesses" across it in orange, and below, "Moving beyond local SEO to win the visibility race" in white text.
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