Google Text Search Ads Going To Newspapers

Remember those
display-style ads
Google’s placing in print magazines? Vinny Lingham

reports
a new twist. This time, Google is apparently to put its text ads
(just like you see in search results) into a Chicago newspaper. Hmm, where? The
classifieds section, maybe? If so, perhaps there’s hope for newspaper
classifieds yet.

Postscript: I followed-up with Google on this, and they’ve officially
confirmed with me that they are evaluating a potential print ads test in Chicago
newspapers. That’s all they’ll say, at the moment. They added that the existing
print ad program they’ve been testing in magazines has had favorable reaction
from advertisers and publishers.

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