Google Rolls Back Commissions In Europe, Forward With Them In China

I wrote
earlier
about how Google was phasing out commissions in Europe — well,
reducing them and giving them another name at least. Google clearly wishes it
had never gone the commission route in Europe, but that was seen as something it
had to do to get started. Apparently, doing the commission game is another thing
it sees as a must to do in order to boostrap things in China, says Shak in
Google adds
5th
reseller in China at China White
. It’ll be interesting to see if five years
from now, it tries to dig out of that strategy in the way it’s trying with
Europe.

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