U.S. SEM Firm Innovation Interactive Acquired by Japan’s Livedoor

It’s SEM acquisition time! Clickz reports that Japan’s Livedoor has acquired Innovation Interactive, parent to 360i and SearchIgnite. Financial terms were not disclosed.

Innovation’s clients include large SEM customers like Office Depot and Forbes, as well as thousands of small business customers using its self-service online marketing tools. Its SearchIgnite search management software helps sophisticated marketers and advertising agencies like Digitas manage their own SEM campaigns.

More info in this news release.

Related reading

the simpsons news
marketing-cloud-1-360x270
A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
facebook at work
Simple Share Buttons