Boser On Reciprocal Links & Whether Inbound Links Can Harm

Greg Boser in

The Truth About Reciprocal Link Networks
on his new blog looks at how a
former client built up 7,000 links in a month and a half, skyrocketing activity
that may have blown up for the person in the latest
Oct. 2005 Google
Jagger update
. He also digs into the GotLinks link network that the person
was involved with and comes away unimpressed. He also raises the worrisome issue
that that links out of your control could potentially harm you.

Related reading

A picture of the first slide from Greg Gifford's Brighton SEO presentation, featuring a movie still of a man in a racing car with the words "Marketing to Local Businesses" across it in orange, and below, "Moving beyond local SEO to win the visibility race" in white text.
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