SES Chicago Early Bird Discount Deadline Tomorrow & What’s Going On At The Show?

Our last big Search Engine Strategies event of the year comes to Chicago from
Dec. 5 to 8. I wanted to summarize some of the many sessions that will be going
on, as well as remind everyone that tomorrow is the early bird deadline to save
on registration. If you’re considering going, now’s the time to act and save.

You’ll find a full agenda and rundown on what’s happening at the
SES Chicago 2005 web site.
The show covers a range of search marketing issues, involving both search
marketers sharing experiences from the trenches and speakers from the major
search engines themselves, including AOL, Ask Jeeves, Google, MSN Search and

I’d recommend reviewing our
Conference at a
page for a fast look at all that’s offered. But among the new
for Chicago are:

There are four or five different tracks running each of the four days of the
event, sessions that are especially focused to help you if you fit particular
interest areas. The Fundamentals Track runs on the first and second days,
and it’s designed to bring someone new to search marketing up to speed. These
are sessions it includes:

For those who perform SEM services for others, we have a new SEM Agency
on the third day of the show covering these topics:

There’s an increasing number of search marketers who do in house work for
their own companies. To cater to their special needs, the third day of the show
has an In House Track with these sessions:

For the online or offline retailer, a new Shopping & Retailer Track on
the third day offers these sessions:

Links are a crucial component of any search marketing campaign, and to help
search marketers understand this constantly changing and challenging area, we
have a variety of panels devoted just to the topic of linking, including:

Those into the advertising side of search marketing will find plenty
of sessions to suit, including:

On the organic/free listing side, beyond the aforementioned panels on
linking, you can also look forward to specialized panel involving search
marketers or our classic “Meet The” style panels that offer lots of Q&A time to
talk with representatives of various search engines about how they operate.
Session of interest include:

Search Engine Strategies always has a number of featured sessions where we
explore big issues or tackle topics in an unusual way. For Chicago,
you’ll want to check out:

  • Keynote: The Search Marketing Community
    : My kickoff talk for the show,
    I’ll look at how search marketing has done some growing and gained some
    reputation over the past year.
  • Pimp
    My Site!
    : This popular session returns, revisiting sites that have been
    “pimped” to make them more search marketing friendly. It looks at further
    improvements with them. Check out the
    review from the
    session when held at our San Jose show. There’s been more pimping and changes
    since then!

  • Google Print & The Copyright Debate
    : Google squares off against critics in
    the debate over its library scanning program. Come hear the arguments on both
    sides and make up your own mind.

  • Future Of SEM
    : An eclectic panel of search marketers will discuss
    roundtable-style where the industry is heading from their perspectives.
  • Evening
    Forum With Danny Sullivan
    : No PowerPoints, no set agenda — we just talk
    about whatever the audience wants and generally have a lot of fun doing it

There are even more sessions beyond the ones I’ve summarized, such as
Visitors Into Buyers
Success Overview
. Plus, our special “Birds Of A Feather” seating for lunch
returns on the first three days of the show, allowing people to easily find and
network with those having similar interests. And beyond the show are two days to
visit our giant expo hall.

There’s a lot going on, so don’t miss out! Registration information can be
found here.
Detailed daily agendas begin
here. See you
in Chicago!

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