Travel Searchers Still Hitting General Search Engines
Partnerships are key to online travel search survival from Reuters covers
some stats and developments with travel search. Only 6.5 percent of travelers
have used travel search engines, compared to 44 percent who use a travel agency,
data from Forrester has found. About 27 percent turned to general purpose search
engines like Google or Yahoo, rather than meta search sites — though what’s not
said is some of them no doubt clicked on results that led them to more
specialized travel search sites.
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