As search marketing keeps getting hotter, so does the challenge in finding good
people to do search marketing. Below, some articles on the topic that have come
up in the past few weeks.
SEM Challenge 101: Hiring Staff from Rob Murray at iProspect outlines
challenges such as the industry being new, skill sets being complex and there
being a lack of standards. He then suggests those hiring look beyond "years of
experience" and instead at asking a firm some core competency questions.
Searchers from InternetRetailer covers things like base pay for search
marketers and the challenge in finding and hiring good people, especially with
the growth that continues.
Cope With SEM Staffing Shortages, Part 1 has Kevin Lee from ClickZ wading
in, explaining why he thinks the industry will continue to be complex, adding to
the challenge of hiring people.
Hiring 101 is a discussion over at our Search Engine Watch Forums related to