Survey: 8 of 10 Holiday Shoppers Plan to Buy Online

To go along with “Shopping Search Week” in SearchDay, InternetRetailer.com has some new numbers from a Harris Interactive survey that was commissioned by Yahoo Small Business in the article: Eight out of 10 holiday shoppers plan to buy gifts online, survey finds.

Key Findings:
+ Some 30% of those surveyed said they would do at least half of their holiday shopping online.
+ About two-thirds of respondents identified online specialty or nice retailers as the ?best places? to shop for unusual or hard-to-find gifts.

In other findings, a high percentage of shoppers identified convenient hours (75%), avoiding crowded parking lots (68%) and the ability to locate hard-to-find or unusual gifts (60%) as the reason they planned to shop for holiday gifts online. A smaller percentage, 36%, identified lower prices as a reason to shop online for holiday gifts.

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