DMNews reports in the article: Viacom Eyes Local Sponsored Links for CBS Station Sites, will soon launch locally targeted ads on CBS sites powered by Kanoodle.
Visitors will see on content pages and search results pages customized links and targeted advertiser offers.
It’s at the intersection of local sponsored links as well as the explosion of locally targeted content,” said Mark Josephson, chief marketing officer at Kanoodle, New York. “It’s fast becoming a de facto component of all content on the Web.” The CBS sites will use Kanoodle’s LocalTarget product, applying a topic-matching approach to listings on city-specific Web pages.
More in this news release from Kanoodle.