Why Don’t Half of E-mail Marketers Authenticate?

Nothing like myth-busting.

Today, Skylist published the top eight reasons half of e-mail marketers give for not authenticating their messages. If you’re one of them, give the list a read. Your lame excuse is surely on it.

Related reading

thinkstockphotos-624280756
Young male and female students in auditorium, one raising hand
/IMG/034/199034/unicorn1-370x229
bluebrain-4
Simple Share Buttons