Why Don’t Half of E-mail Marketers Authenticate?

Nothing like myth-busting.

Today, Skylist published the top eight reasons half of e-mail marketers give for not authenticating their messages. If you’re one of them, give the list a read. Your lame excuse is surely on it.

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A 404 error page from South West trains, with a miniature train going round the track in the shape of the numbers 404. The text at the top reads: OOPS! Looks like you got off at the wrong stop
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