Search marketing has evolved from relatively straightforward task to a multi-faceted process requiring a variety of skills, often performed by a team. And making sure that the team works effectively together to accomplish the goals of the search marketing campaign can be a challenge. In today’s SearchDay article, SEM Campaign & Project Management, Part 1, Guest writer Greg Jarboe reports on a recent Search Engine Strategies panel featuring executives from four successful search marketing firms who share the best practices they’ve developed for effective campaign management.
A longer version of this story for Search Engine Watch members offers specific tips and strategies for more effectively managing a search marketing campaign, including keyword development, budgeting, web measurement and analytics and more. Click here to learn more about becoming a member.