New Google Patent Application Defines Link Churn
It’s patent application time! Search Engine Roundtable points to a just published patent application (not an awarded patent) from Google (congrats to Matt Cutts who is listed as a co-inventor) that’s titled: Information retrieval based on historical data.
From the abstract:
A system identifies a document and obtains one or more types of history data associated with the document. The system may generate a score for the document based, at least in part, on the one or more types of history data.
Barry (aka RustyBrick) also points out that the app includes a brief discussion and definition of “link churn.”
Link churn is “computed as a function of an extent to which one or more links provided by the document changes over time.”
The patent application also notes that Google MAT penalize the web page owner for link churn above a certain threshold. Note the exact wording in claims 60-63.
Of course, this is just patent app that was filed in December 2003 and does not guarantee that Google is using, will use, or has used any of these techniques. Nevertheless, good discussion material.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now