Pronto Shopping Search

InteractiveCorp’s unveiled a beta release of shopping search engine Pronto. Makes complete sense considering all of the e-commerce properties the company has under its roof. The most interesting aspects thus far:


  • It’s a downloadable application.
  • Merchants pay on an affilite-style cost-per-acquisition basis, rather than on CPC like other shopping engines.

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A 404 error page from South West trains, with a miniature train going round the track in the shape of the numbers 404. The text at the top reads: OOPS! Looks like you got off at the wrong stop
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