Search Marketers Deserve Some Respect

Last month at the Chicago Search Engine Strategies conference, Danny Sullivan gave a very different keynote than usual, focusing on the negative image of the search marketing industry painted in the mainstream media and elsewhere, and what we should be doing about it. Andrew Goodman recaps Danny’s speech in today’s SearchDay article, Search Marketing’s About People and Principles, Not Just Algorithms, Part 1.

Related reading

youtube and child safety: is the service doing enough?
Google / YouTube and brand safety: What's next?
lessons learned from launching 100+ campaigns
Amazon Advertising, Prime Pantry