Passion for Toyota = Bloggability

A WSJ.com piece (subscription only) today has a great sentence about how the carmaker’s marketers are trying to inspire passion for their vehicles:

If the old Camry was the platonic friend — respectable, reliable, unexciting — the new version wants to be the hot date — bolder, sportier, worth blogging about.

Related reading

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A picture of the first slide from Greg Gifford's Brighton SEO presentation, featuring a movie still of a man in a racing car with the words "Marketing to Local Businesses" across it in orange, and below, "Moving beyond local SEO to win the visibility race" in white text.
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