Passion for Toyota = Bloggability

A WSJ.com piece (subscription only) today has a great sentence about how the carmaker’s marketers are trying to inspire passion for their vehicles:

If the old Camry was the platonic friend — respectable, reliable, unexciting — the new version wants to be the hot date — bolder, sportier, worth blogging about.

Related reading

Stock photograph of a golden key unlocking a wall of puzzle pieces.
Modern flat design style illustration of driving organic traffic.
Simple Share Buttons