Passion for Toyota = Bloggability

A WSJ.com piece (subscription only) today has a great sentence about how the carmaker’s marketers are trying to inspire passion for their vehicles:

If the old Camry was the platonic friend — respectable, reliable, unexciting — the new version wants to be the hot date — bolder, sportier, worth blogging about.

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A 404 error page from South West trains, with a miniature train going round the track in the shape of the numbers 404. The text at the top reads: OOPS! Looks like you got off at the wrong stop
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