Google Tests New Local Ads On Maps

Google Tests Local
Ads on Maps
at ClickZ covers David Galbraith
spotting
that Google now appears to be inserting paid ads into maps on Google Local. For
a search on

hotels new york
, he’s spotted "blue pins" that correspond to what may be new
sponsored links that come above editorial listings to the left of the map.

On my end, I see the textual ads but not the blue pins. Neither does Gary. A
search for
pizza
san francisco
shows a text ad but no blue pins. A few other searches I did
also showed sponsored ads but no pins.

As I said, the sponsored links seem new. I don’t recall seeing them on Google
Local before, but it could be they were there but less noticeable before Google
Local and Google Maps
merged. We’re
checking on this and tracking down the mystery blue pins!

Want to comment or discuss? Visit our SEW Forums thread, AdWords Balloons in Google Maps.

Postscript: Statement from Google, "As part of our continuing effort
to provide a positive advertising experience for users and advertisers, we are
always exploring ways to improve the way we display ads. We are currently
conducting a limited test of ads on Google Local. We do not have any other
specific details to share at this time." Also, text ads have been on Google Local since 2004.

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