Search Marketing for Video Content

In today’s SearchDay article, Video Search: Still “Early Days”, guest writer Greg Jarboe offers coverage of a recent Search Engine Strategies panel focused on the unique challenges search marketers face in creating and optimizing search-friendly video clips. It’s a different world than the one we’re accustomed to with written content.

A longer version of this story for Search Engine Watch members offers specific tips for encoding search engine friendly video, including recommendations for optimizing for specific engines, best types of meta data to use, tips on encoding tools and more. Click here to learn more about becoming a member.

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A picture of the first slide from Greg Gifford's Brighton SEO presentation, featuring a movie still of a man in a racing car with the words "Marketing to Local Businesses" across it in orange, and below, "Moving beyond local SEO to win the visibility race" in white text.
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