Search Marketing for Video Content

In today’s SearchDay article, Video Search: Still “Early Days”, guest writer Greg Jarboe offers coverage of a recent Search Engine Strategies panel focused on the unique challenges search marketers face in creating and optimizing search-friendly video clips. It’s a different world than the one we’re accustomed to with written content.

A longer version of this story for Search Engine Watch members offers specific tips for encoding search engine friendly video, including recommendations for optimizing for specific engines, best types of meta data to use, tips on encoding tools and more. Click here to learn more about becoming a member.

Related reading

A screenshot of visual search on Pinterest. On the left is a picture of a copper angle-poise lamp, with the words 'Visually similar results' above it. Down the right-hand side are a number of pins showing similar lamps.
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