JumpTap’s Keyword Sales Program allows mobile operators to leverage the vast potential of performance-based marketing by bringing turnkey, Pay-per-Click and Pay-per-Call programs to mobile handsets.
JumpTap also released their first set of statistics about what people are mobile searchers are looking to find.
Despite conventional wisdom that the numeric keypad would be a barrier for mobile search text entry, searchers still entered unusually long queries, including “don’t you wish your girlfriend was hot like me”, “the killers all the things that i’ve done”, and “what are you doing the rest of your life”. The first example query, referring to a ringtone by the Pussycat Dolls, is 45 characters long.
For the month of December 2005, the type of search for the top 100 queries included:
27% Categories. Top 3 terms searched: Christmas, Hockey, WWE (Worldwide Wresting Entertainment).
22% Adult. Top 3 terms searched: Sex, Porn, Girls.
20% Artist Name. Top 3 terms searched: Eminem, 50 Cent, Madonna.
14% Game. Top 3 terms searched: Tetris, Poker, Snake.
9% Music Genre. Top 3 terms searched: Country, Themes, Reggae.
5% Music Title. Top 3 terms searched: My Humps, Jingle Bell, Gold Digger.
3% Website Names. Top 3 terms searched: Google, MSN, Yahoo.
Much more about JumpTap, it’s new ad program, and these new statistics in a news release.