Once a Site Visitor Arrives They Make Some Key Judgements in Less Than the Time It Takes To Blink

So you’ve done great seo work and people are arriving on your site(s). Now, how long does it take for a visitor to make aesthetic judgements that, “influence the rest of their experience”? According to some new research out of Canada it takes less than the time it takes to blink your eyes. A Reuters article: Web sites judged in a blink, says that it takes, “one-twentieth of a second — less than half the time it takes to blink…”

“It really is just a physiological response,” Gitte Lindgaard [a professor at Carelton University] told Reuters on Tuesday. “So Web designers have to make sure they’re not offending users visually…”If the first impression is negative, you’ll probably drive people off.”

So, does the research provide any suggestions on how a page might look? Nope. The professor goes on to say,

“When we looked at the Web sites that we tested, there is really nothing there that tells us what leads to dislike or to like.”

Much of this comes down to personal taste.

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