Ask Jeeves has released their own internally built database of images and is no longer using imagery provided by PicSearch to power Ask Jeeves Picture Search. For the last 10 months, AJ was utilizing their own image retrieval technology on top of content provided by PicSearch.
Last March, we blogged about AJ beginning to use their own image retrieval technology/algorithm and included a link to an AJ blog post where you could compare relevancy with the AJ algorithm vs. the PicSearch algo.
Image Search accounts for 16% of all searches on Ask Jeeves.
In addition to their new internally built image database and retrieval technology, AJ Pictures also now offers:
+ “Zoom” technology to help the searcher focus and refine their picture search. Zoom is also available on web search results pages. More about Zoom in this SearchDay article.
+ More Picture Search Smart Answers
Said a different way, more iinline images on web results pages if the query string suggests that the searcher might be looking for imagery. This is a feature that AJ has been offering for almost three years.
Here’s an example. I also noticed that some general web searches, like this one for “dogs”. Note the Smart Answers box at the top of the page with a pull down menu to go directly to the pictures database and find images of man’s best friend organized by breed. The Smart Answer box also contains a pull down menu with direct access to Smart Answers about specific breeds.
Related reading
AI and machine learning: What you do and don’t need to know for SEO
Artificial intelligence (AI) is a field of technology that is surrounded by both hype and misconceptions. It is predicted that $60 billion will be spent by brands on AI technology by 2025, so this hype is having a direct impact on where companies allocate their budgets.
12 tips to improve your reputation strategy
To grow and stay ahead of your competitors, you need to take a hard look at your reputation strategy. The online reputation ... read more
Google’s core algorithm update: Who benefited, who lost out, and what can we learn?
There's been much talk recently about Google implementing a broad core algorithm update. Google has suggested that this update has nothing to do with the quality of content, and instead focuses on improving the quality of the SERPs. However, if Google wasn’t testing quality, what exactly were they testing? Who benefited from the update, and what can we learn from it?
The merged approach: How combining traditional and digital brings marketing success
Digital is vital to the success of any marketing strategy. Or is it? It's a bold statement but one that is only true if combined with traditional marketing, to really allow brands to effectively dominate the advertising space within their market place, regularly targeting and connecting with the consumer.
