Scribner’s Very Comprehensive Online Book Campaign

g_index_book_cover.gifScribner tapped LevelTen Design to create an awarness campaign for Prayers for the Assassin by Robert Ferrigno, which publishes February 21. They’re getting plenty of online real estate for the title.
No less than three Web sites are promoting the book: a teaser site will launch the campaign; RepublicWorldNews.com, a fictional portal based on the book’s premise. The site is set in 2036, when the United States has become the Islamic States of America. Finally, there’s an official site for the book. In addition, LevelTen created an online strategy game for the book and plans to do additional outreach through blogs and social networks.

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