Survey: Advertisers Say Search Ads On Google Better Than Yahoo, MSN from
MediaPost reports on an Outsell survey
of 1,200 advertisers last November that found 71 percent found search ads on
Google were effective, compared to 62 percent on Yahoo and 49 percent on MSN.
But those most likely to find Google as "extremely" effective had slightly
smaller average budgets than Yahoo and MSN spenders.
February 12, 2016