How about a little old skool search spam? OK, Philipp over at Google Blogoscoped points out in
Doorway Pages that the automaker is employing hidden content on its web site
in Germany. Search engines see one thing; humans another. It’s cloaking, but not
Look at this
You’ll see nice, pretty pictures of BMWs. Philipp then illustrates how when you
the use of the word "used car" 42 times in what appears to be a gibberish
doorway page. That’s a page where the sentences may look like they are saying
something to a search algorithm but make no sense to a human reader.
this seems to be due to some redirection going on. But here’s an easy way to see
what Google’s actually being shown — this
page from the Google cache.