Everything’s Contextual

spamfry1.jpg Was scanning through my Google Gmail spam folder the other day and noted… not contextual ads… but contextual spam recipes. They appear in the top bar above the message list, where ads, or content, often appear. As much bashing as the Google brand has taken recently, this reminds why the company has elicited such goodwill from users. The company often delights the customer in small, completely unnecessary ways.

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